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True Trade Cost

Candle Pricing Calculator: Wholesale and Retail Prices From Your Own Costs

Price every candle, market run and wholesale order from your own costs, so half of retail still pays you.

One-time download for Excel and Google Sheets.

Watch it price the example job, start to finish (2:44)

This candle pricing calculator is a spreadsheet that builds your quote price from your own costs. It is a one-time download for Excel and Google Sheets.

Price jars, tins and wholesale orders from your own costs

You enter what your candle studio costs to run once. After that, every order for a store, a market weekend or a custom gift is priced from your own wax, jars and hours.

  • Know what an hour of pouring really costs Studio space, insurance, booth fees, test burns and wages, yours included, become one break-even rate per pouring hour.
  • Price the whole candle, not just the wax Wax and fragrance oil by the ounce, then the jar, lid, wick, labels and box, then the pouring, labelling and packing time.
  • Still quote per candle You get the price for each candle and the order total at four order sizes, so a store asking about 12 or 144 gets an answer on the spot.
  • Stop losing the freight and the testing Supply shipping, burn tests, seconds and label proofs sit on a checklist that has to be answered before the quote is ready.
  • Send a store a proper wholesale quote A one-page quote with the price per candle, the deposit, the ship date and your terms, ready to print or save as a PDF.
  • Find out which orders made money The Job Log tracks every quote, won or lost, and the real hours each order took.
Candle Making Pricing Calculator$49.95
Buy now
  • One-time payment, no subscription
  • Instant download
  • Excel and Google Sheets

How it turns wax ounces, jars and pour time into a wholesale quote

The file has six tabs. You set up your studio once, update supply prices when your wax or jar supplier changes them, and make one quote per order.

  1. Start HereWhich yellow cells a candle studio fills first, and how the sample boutique order was built. One evening covers it.
  2. Shop SetupYour studio's yearly costs, you and any pourer, and gear like the wax melter, heat gun and label printer, turned into one break-even rate per pouring hour.
  3. Price ListWax, fragrance oil, jars, lids, wicks, labels and shipping boxes at landed cost, meaning what you paid plus the freight to get them to you, each dated so old prices stand out.
  4. QuotePick the wax and oil by the ounce and the jar, lid and labels by the piece, add the minutes for each step, answer the checklist, and it prices the candle at four order sizes.
  5. Customer QuoteThe one page the store sees: candles, scents, price each, deposit and terms.
  6. Job LogOnce the cases ship, log the real pouring and packing hours to see if the order paid.

What is a break-even rate? It is what one hour of pouring, labelling and packing has to bring in to cover your wages and every other cost of the studio, before any profit. The hours spent on markets, photos and emailing stores are paid for by those pouring hours, which is why the rate sits well above a wage. The true hourly rate guide explains it in more detail.

Prefilled example built-in

The file comes filled in with a made-up candle company and its $850.96 wholesale quote, so you see a finished quote before you type in your own numbers.

The sample studio is an owner and a part-time pourer, with a break-even of $43.55 per pouring hour. Its quote is a boutique's opening order: 48 candles of 9 oz soy wax in a glass jar with a gold lid, four scents of 12, with the store's own label, shipped in four boxes to the store.

AB
1 Part of the price Amount
2 Wax, oil, jars, labour and shipping to the store $580.72
3 Easy-to-miss costs $102.34
4 Markup, cushion and profit $167.90
5 Price to the store $850.96

That is $17.73 a candle wholesale, so the store's shelf price at double is about $35.46. The $167.90 is kept after every cost, the owner's own pay included, and the order earns about $74.62 per labour hour. The same candle quotes at $32.49 each for 12 and $14.45 each for 144. The full walk-through is on how much to charge for candles.

$102

That is what the easy-to-miss lines alone added to this one example quote. It is about 2 times what the calculator costs. Miss them once and the file has paid for itself.

Candle Making Pricing Calculator$49.95
Buy now
  • One-time payment, no subscription
  • Instant download
  • Excel and Google Sheets

Why wax, oil and a jar times three stops paying at wholesale

Most candle prices start from the materials multiplied by three or four. That can look fine at a market table, where you keep the whole retail price. Then a store asks for four scents at half of retail, and the same candle has to cover your pouring hours, the freight and the label artwork out of half the money.

Here is the simple math. A candle with $5 of materials sold at 3x retail is $15. The store pays half, $7.50, which leaves $2.50 for your time, your studio and your profit. Pour, label and pack a dozen and that $30 is gone before you have paid for the booth fee or the test burns.

This calculator works the other way round. It prices the wholesale order from your real costs first, and suggested retail is double that. If double comes out higher than your market price, you know your retail price was too low for wholesale, before you say yes to the store.

Burn tests, supply freight and the other candle costs it catches

The Quote tab won't mark a quote ready until each of these lines has a Yes, No or N/A:

  • Burn testing a new scent or vessel, with a test candle at the recommended wick, one size up and one size down.
  • Freight on wax, oil and glass coming in. It only goes N/A once your Price List holds landed costs.
  • Supplies priced at a sale price. Use the normal price, because the next reorder won't be on sale.
  • Seconds and breakage: cracked jars, spills and candles that don't pass your own check.
  • The store's label proof, the artwork back and forth before a custom label is printed.
  • Free samples and testers for the store. Left as No in the example on purpose, so the warning stays until you decide what a tester costs you.

Exactly what you get

One spreadsheet file, sent as an instant download the moment you pay. It opens in Microsoft Excel and Google Sheets. No subscription, no app and no login.

  • The six-tab calculator, ready for your own studio's numbers.
  • A complete example candle studio, with a finished 48-candle wholesale order you can study before you start.
  • Candle customer terms you can edit, covering suggested retail, a ship date set around the cure, and billing label reprints after the store approves its proof.
  • A Job Log that shows your win rate and which orders ran over their hours; in the sample, a 100-candle closing gift order took 22 hours against 13 planned and lost money. The habit is covered in job costing.

How it compares

Most owners price a job one of these ways. Here is what each one gives you.

Copying another company's priceA free estimate templateEstimating softwareThis calculator
Starts from your own costsNoNoVariesYes
Makes you answer the easy-to-miss costsNoNoVariesYes
Shows which jobs made moneyNoNoVariesYes
Works in Excel and Google Sheets–YesNoYes
CostFreeFreeUsually a monthly fee$49.95 once

Who it's for: candle makers selling to stores, markets and online

It fits home and small candle studios of about 1 to 15 people: makers starting wholesale who need to know if half of retail still pays them, market sellers who sell out a weekend and wonder what they earned per hour, and anyone taking custom orders like wedding favors or realtor closing gifts. One maker at the kitchen stove or a studio with a few pourers, a dozen tins or a thousand jars, it works the same way, because every number in it is yours.

It is not for large candle brands already running inventory software with full costing, anyone who wants a list of what other makers charge, or hobby makers giving candles away who don't need to cover their time. To see your rate before buying, try the free true hourly rate calculator.

Stop pricing candles from wax, oil and a jar times three. Price every order from your own costs, catch the freight and testing that usually get missed, and see which orders made money.

Candle Making Pricing Calculator

$49.95 one-time

Buy now and download
  • One-time payment, no subscription
  • Instant download
  • Excel and Google Sheets

Questions owners ask

Is this a candle cost calculator or a pricing calculator?

Both. It adds up the wax, oil, vessel, lid, wick and labels in every candle, then adds your time at your studio's real hourly rate, overhead, the don't-forget lines and profit. Most free candle cost calculators stop at materials times a multiplier.

Is there a subscription?

No. You pay once and download one spreadsheet file. It opens in Excel and in Google Sheets, with no app, login or monthly fee.

Can I price wholesale and retail candles?

Yes. The Quote tab prices an order at your main quantity plus three others. The sample is a 48-candle wholesale order at $17.73 each, and the Customer Quote tells the store that suggested retail is at least double.

Where does the fragrance load go?

In the materials, by weight. The sample's 9 oz candle carries 0.9 oz of oil, a 10% load. Change the load or the vessel size and the price per candle updates.

Are the wax and vessel prices in the file current?

No. They are sample prices so you can see how it works. Put in your own landed prices, meaning what you paid plus the freight to get it to you, and the Price List flags any price that is getting old.

Does it track candle inventory?

No. It prices orders and logs how they went. For stock counts, keep using your inventory app or sheet.

How long does the candle pricing calculator take to set up?

About one evening. You enter your studio's yearly costs and your wax, oil, jar and label prices once. After that, a new order is the candle size, the scents, your pour times and the checklist.

I'm not good with spreadsheets. Can I still use it?

Yes. You only type in the yellow cells, the grey cells do the math, and a red cell tells you something needs a look. The sample candle studio shows a finished wholesale order before you start.

Every candle I make is different. Will it still work?

Yes. There is no fixed price per candle inside it. Each quote gets its own wax weight, fragrance load, vessel, label and minutes, so a 4 oz tin and a three-wick jar are both priced from what they really take.